Camila Cabello Is the New Face of Guess

Camila Cabello is the newest face of Guess, and the just-released ad campaign is giving us major nostalgia. In graphic tops and high-waisted silhouettes, denim and leather alike, the singer channels her inner ’90s child in her first shoot for the brand.

The pop star’s new gig means she’s now part of a pretty exclusive club that includes ’90s icon Drew Barrymore, supermodel Claudia Schiffer, and Gigi Hadid, to name a few past Guess Girls. “I couldn’t be more excited to partner with GUESS on this incredible campaign,” the 20-year-old said in a press release. “I’ve grown up loving their aesthetic, and not in my wildest dreams did I ever think I’d be lucky enough to be a part of it.”

The shoot was art-directed by the chief creative officer for the brand, Paul Marciano, and photographed by Tatiana Gerusova. The team traveled to Palmdale, California, to shoot on location in the desert. In one image Cabello stands in the doorway of what looks like a hotel room, wearing a sultry graphic tank that reveals a lace bra underneath, and high-waisted button-front skinny jeans. In another she dances in the middle of the desert road with a male model. The singer seems to be channeling a ’90s Western version of Sandy from Grease, in skinny black jeans, a bustier, and knee-high cowboy boots.

The ex-Fifth Harmony member has only just embarked on her solo career, but she’s already hit it big with her first single, “Crying in the Club.” Although Guess ads are daring, to be sure, it’s a decidedly different image from the one she put forth as part of her former girl group. The singer has spoken out about the pressure to sexualize her image with Fifth Harmony in the past.

See Cabello in the two newly released photos from Guess, below:

camila1
PHOTO: Courtesy of Guess
CAMILA2
PHOTO: Courtesy of Guess

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2019