Here’s an idea for you: red eyeshadow. Yes, really. Let’s talk about it. This shade used to fall victim to one of those old-school makeup rules—”never wear red near your eyes, you’ll look tired/sad/like you have hay fever!”—but this year, we started seeing red everywhere, and it is everything. Let’s recap the red-carpet highlights:
Selena Gomez at the AMAs
Lupita Nyong’o at our own Glamour Women of the Year Awards
Kristen Stewart at the Venice Film Festival
Jennifer Lopez at the Oscars…
…and the Tony Awards
Julianne Moore at the Hunger Games: Mockingjay, Part 2 premiere in NYC
Elizabeth Banks at the film’s L.A. premiere
January Jones at the CFDA Awards
Solange at an H&M party…
…and onstage performing
Cara Delevingne at a movie premiere in July
From metallic Bordeaux to sheer, pinky washes to rich crayon-like cherry, we’ve seen every possible play on reddish tones recently, and clearly, some are much more wearable IRL than others. To make your first foray into the red zone foolproof, “choose a cool shade like burgundy or cranberry,” says makeup artist Hung Vanngo, who created the above looks on Gomez and Moore, noting that reds tend to look much brighter on the skin than in your palette. “If your red looks like too much once it’s on, blend a bronzy brown into the edges and the crease,” he suggests. “This gives you the effect without too much pop.” And if you don’t happen to be J.Lo, it’s safer to make the red your only color statement and keep your blush and lipstick soft, plus avoid major contouring or other skin effects.
As for the idea that red makes eyes look tired, Vanngo uses a technique that counters any possible sleepy effect: elongate your shadow’s shape so it sweeps upward and out (and wear mascara only on top) to create a lifted look. Not to mention a subtle superhero-mask vibe. We can’t think of any makeup idea more worthy of your upcoming up-all-night New Year’s Eve plans.
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